Parfums Givenchy

Perfums Givenchy :French pronunciation is a French brand of Perfumes and Cosmetics.

Introduction

Givenchy was founded in 1952 by designer Hubert de Givenchy, who retired in 1995. Known first for his haute couture fashion, Monsieur de Givenchy founded Les Parfums Givenchy in 1957.
Les Parfums Givenchy were associated with a purported meeting of Hubert de Givenchy and Audrey Hepburn, an American filmstar. This was supposed to represent the "Givenchy style", in which French elegance meets American glamour in a combination of sophistication and modernity.
Hubert de Givenchy created his first fragrance, L'Interdit, in homage to what he regarded as the delicate, romantic, big-hearted femininity of Audrey Hepburn, who was also the most famous patron of the brand.
Other famous patrons include the Guinness, Grimaldi and Kennedy families, who famously wore Givenchy clothes to the funeral of John F. Kennedy.
Since 2003 actress Liv Tyler has become the spokeperson for Parfums Givenchy

Parfums Givenchy Today

Fragrances for women

Givenchy fragrances include Ysatis, launched in 1984 then Amarige in 1991, and Organza, in 1996.
In 2003 the company launched Very Irrésistible Givenchy, one of Givenchy's first commissioned scents in the fruity-floral olfactory category. Since that year it has been promoted by American actress Liv Tyler, who starred in its Fifi award-winning ad campaign in 2004. Its success has led to the introduction of several flanker perfumes such as Very Irrésistible Summer Vibrations and Very Irrésistible Sensual, as well as a corresponding men's line.

Fragrances for men

Beginning with Monsieur de Givenchy in 1959, the men’s fragrances have aimed to express a gentleman’s attitude, for example Givenchy Gentleman in 1975, Xeryus in the ’80s and Pi in the ’90s.
More recently, Givenchy pour Homme, Givenchy Blue Label and Very Irrésistible Givenchy for Men have been launched. Entertainer Justin Timberlake is the spokesman for Play, the company's most recent attempt at catching the youth market.